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MICRO DEGREE

Digital Marketing with GenAI

Digital Marketeer

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Digital Marketeer

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100% LIVE Interactive Classes

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$120,000
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Application closes on:06 Jun 2026
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Available in 4 monthly installments at $79/month

What is in it for you?

Dive into the dynamic world of digital marketing and harness the power of AI-driven tools to elevate your campaigns. Through interactive live classes, hands-on projects, and industry-experienced mentors, you'll master essential skills like SEO, social media, email marketing, and data analytics. Unlock your digital marketing potential and drive real-world results for your business or clients.
100% Live Classes

100% Live Classes 100% Live Classes

Instructor-led Live Sessions Instructor-led Live Sessions

Attend 4 weeks of instructor led live classes from the top 1% industry experts

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Projects & Case Studies

Projects & Case Studies

Projects & Case Studies

Gain hands-on experience with projects and real-world case studies for impactful learning.

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Verified Certificate

Verified Certificate

Verified Certificate

Earn a industry recognized certificate and kick start your career

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Session Recordings

Session Recordings

Session Recordings

Revisit older chapters anytime with recorded sessions

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Flexible Schedule

Flexible Schedule

Flexible Schedule

Choose live classes from different cohorts that fit your availability.

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Hands-on Classes

Hands-on Classes

Hands-on Classes

Hands-on classes to enhance your learning experience

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$630.00$315.00
limited time offer50% OFF

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$630.00$315.00
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2

Basic Info

Select Offers

Application closes on:06 Jun 2026
Get instant access of pre-course material!

Full Name*
Email*
WhatsApp Number*
Checkbox EdYoda

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money back guarantee100% Moneyback Guarantee

Available in 4 monthly installments at $79/month

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Digital Marketing with GenAI
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money back guarantee100% Moneyback Guarantee

Available in 4 monthly installments at $79/month

Reserve your spot today!

Full Name*
Email*
WhatsApp Number*
Checkbox EdYoda

Share the program details with me overWhatsappIcon

money back guarantee100% Moneyback Guarantee

Curriculum

Duration: 6 weeks
Max Batch Size: 15 persons
Live Sessions Schedule
dateSat - Sun (Weekends Only) timeTiming 7:00 AM - 9:00 AM / 8:30 AM - 10:30 AM / 11:00 AM - 1:00 PM / 5:00 PM - 7:00 PM / 7:30 PM - 9:30 PM EST

1. Foundations of Modern Digital MarketingDownArrow
Sub-topics Covered
  • Understanding Digital Marketing and Its Core Channels
  • Consumer Psychology and Data-Driven Buyer Personas
  • Marketing Funnels and Customer Journey Mapping
  • Essential Metrics: CTR, CPC, CPA, ROI, and Conversion Rate
  • Using AI Tools for Market Research and Trend Discovery
  • Integrating Automation for Smarter Campaign Management
2. Branding and Positioning in a Digital EraDownArrow
Sub-topics Covered
  • Defining a Brand Voice, Tone, and Personality
  • Developing a Unique Selling Proposition (USP)
  • Design and Visual Identity Using Creative Tools and AI Assistants
  • Maintaining Brand Consistency Across All Channels
  • Storytelling Frameworks for Brand Narratives
  • Testing Brand Concepts Using Audience Insights and A/B Tools
3. Content Marketing Strategy and ExecutionDownArrow
Sub-topics Covered
  • Planning Content That Aligns with Buyer Intent
  • Keyword Research, Topic Clustering, and AI-Assisted Ideation
  • Content Creation: Writing, Design, and Video Production
  • Optimizing Content for Engagement and SEO
  • Repurposing Content Across Platforms Efficiently
  • Content Distribution and Promotion Strategies
4. Search Engine Optimization (SEO)DownArrow
Sub-topics Covered
  • On-Page Optimization: Titles, Meta Tags, and Content Structure
  • Off-Page SEO: Link Building, Partnerships, and PR
  • Technical SEO: Site Speed, Indexing, and Schema
  • Using AI Tools for Keyword and SERP Analysis
  • Voice Search and Semantic SEO Optimization
  • Tracking and Reporting SEO Performance
5. Paid Advertising and Performance MarketingDownArrow
Sub-topics Covered
  • Understanding Ad Platforms: Google, Meta, LinkedIn, and TikTok
  • Campaign Planning: Goals, Audiences, and Budgeting
  • Creating Effective Ad Copy and Visuals with Creative Assistance
  • A/B Testing and Performance Optimization
  • Smart Bidding, Predictive Targeting, and Automation
  • Analyzing Ad Data and Scaling Campaigns
6. Social Media Marketing and Community BuildingDownArrow
Sub-topics Covered
  • Platform Strategy: Instagram, LinkedIn, YouTube, TikTok, and X
  • Building Authentic Engagement and Relationships
  • Social Listening and Sentiment Analysis for Strategy
  • Content Scheduling and Automation Tools
  • Leveraging AI Insights for Audience Growth
  • Measuring Engagement, Reach, and Conversion
7. Email Marketing and Lifecycle AutomationDownArrow
Sub-topics Covered
  • Building and Segmenting an Email List
  • Crafting Personal and High-Performing Email Campaigns
  • Automating Journeys: Welcome, Nurture, and Retention Flows
  • Optimizing Deliverability and Compliance (GDPR, CAN-SPAM)
  • Dynamic Personalization and Predictive Send Optimization
  • Analyzing Open Rates, CTRs, and ROI
8. Marketing Analytics and Data InsightsDownArrow
Sub-topics Covered
  • Understanding Analytics Tools (GA4, Search Console, Social Insights)
  • Tracking Conversions and Attribution Modeling
  • Building Interactive Dashboards for Campaigns
  • Predictive Insights and Trend Forecasting
  • Automated Reporting and Visualization
  • Making Data-Driven Marketing Decisions
9. Conversion Rate Optimization (CRO)DownArrow
Sub-topics Covered
  • Designing High-Converting Landing Pages
  • Understanding User Behavior through Analytics and Heatmaps
  • Running A/B and Multivariate Tests
  • Optimizing Forms, CTAs, and Funnels
  • Personalizing User Experiences at Scale
  • Case Studies: Incremental Gains Through Continuous Testing
10. Professional Growth and Real-World ImplementationDownArrow
Sub-topics Covered
  • Building a Strong Digital Marketing Portfolio
  • Managing Projects and Client Relationships
  • Essential Marketing Tech Stack and AI Assistants
  • Ethical Marketing and Responsible AI Use
  • Certifications and Continuous Learning Pathways
  • Capstone Project: Launching a Full Digital Campaign

Mentors

Course Includes

course includes

LIVE Interactive Sessions

course includes

Quizzes, Assignments & Projects

course includes

Study Materials & Session Recordings

course includes

Certificate

Course Includes

course includes

LIVE Interactive Sessions

course includes

Quizzes, Assignments & Projects

course includes

Study Materials & Session Recordings

course includes

Certificate

Course Pre-requisites

  • pre-requisiteThis program starts from scratch, no prerequisites required

Outcomes

  • skillsDevelop comprehensive digital marketing strategies spanning SEO, SEM, social media, and content marketing
  • skillsCreate and manage paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms
  • skillsImplement SEO best practices for organic traffic growth and improved search engine visibility
  • skillsLeverage Generative AI tools for content creation, copywriting, and marketing automation workflows
  • skillsAnalyse marketing performance using Google Analytics, UTM tracking, and attribution models
  • skillsBuild and execute email marketing campaigns with segmentation, personalization, and automated flows
  • skillsDesign data-driven social media strategies and manage campaigns using scheduling and analytics tools
  • skillsApply A/B testing and conversion rate optimization techniques to improve campaign ROI

Projects You Will Build

Practical, enterprise-grade projects that reflect real industry challenges

01

Revamping a Small Business's Digital Marketing Strategy

Develop an end-to-end digital marketing plan for a local business, including keyword research, on-page SEO optimization, social media content calendars, and automated email drip campaigns. Use GenAI tools for content creation and Google Analytics to set up tracking dashboards that measure customer acquisition and engagement.

02

Launching an AI-Powered Social Media & Influencer Campaign

Plan and execute a multi-platform social media campaign for a direct-to-consumer brand across Instagram, TikTok, and Facebook. Leverage GenAI tools for audience research, ad copy generation, and visual content creation, then measure campaign performance using platform analytics and Semrush insights.

03

E-commerce Growth Campaign with Paid Ads & Analytics

Design and run a paid advertising campaign on Google Ads and Meta Ads for an e-commerce store, targeting specific audience segments with AI-generated ad creatives. Set up conversion tracking, perform A/B tests on landing pages and ad copy, and build a performance report with actionable optimization recommendations.

background certification section

for successfully completing the 'Digital Marketing with GenAI' course conducted from 24 Apr 2026 to 05 Jun 2026

Add a Industry Recognized
Certificate To Your Resume

Industry Recognized
Certificate

Learn the best from the best

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    Career Advancements

    Elevate your career with a respected certificate

  • Custom Icon 1
    Industry Respect

    Gain credibility in the field

  • Custom Icon 1
    Networking

    Connect with experts and peers

  • Custom Icon 1
    Opportunities

    Attract exciting job prospects and promotions

Medal
CertificateImageMob

for successfully completing the 'Digital Marketing with GenAI' course conducted from 24 Apr 2026 to 05 Jun 2026

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Limited time$630.00
$315.00
moneyback guarantee

100% Moneyback Guarantee

Limited time offer$630.00$315.00
moneyback guarantee

100% Moneyback Guarantee

Top 1% Recruiters - Get interview access to 550+ Companies

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Frequently Asked Questions

Everything you need to know about the course

1Do I need prior marketing experience or technical skills to enroll?
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No prior experience is required. This program starts from scratch and is designed for beginners, small business owners, and professionals looking to transition into digital marketing. All concepts are taught step-by-step with hands-on practice.

2What topics are covered in the curriculum?
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The curriculum covers SEO, SEM, social media marketing, email marketing, paid advertising (Google Ads and Meta Ads), content marketing, data analytics with Google Analytics, and the use of Generative AI tools for content creation, copywriting, and marketing automation.

3How much time should I dedicate per week?
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You should plan for approximately 8-10 hours per week over the 6-week program, which includes live interactive classes, self-paced learning modules, and hands-on project work.

4What kind of hands-on projects will I work on?
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You will complete three industry-relevant projects, including building a digital marketing strategy for a small business, launching an AI-powered social media campaign, and running a paid advertising campaign for an e-commerce store with full analytics tracking and optimization.

5How will this course impact my career prospects?
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Graduates are prepared for roles such as Digital Marketing Specialist, Social Media Manager, Content Strategist, SEO Analyst, and Growth Marketer. The hands-on projects serve as portfolio pieces, and the GenAI skills give you a competitive edge in the modern marketing job market.

6What tools and technologies will I learn to use?
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You will gain hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, Semrush, HubSpot, Hootsuite, Canva, and Generative AI tools like ChatGPT for content creation, copywriting, and campaign optimization.

7Micro Degree course is live or recorded?
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The Micro Degree course is an online LIVE course, where LIVE sessions will be conducted online on our Classroom platform. Prior to the start of the course, you'll receive preparatory material in the form of recorded content which can be access on the same platform.

8In what language will the course be taught?
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In this course instructors will use English language for teaching.

9How do I access the course details and learning material after registration?
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Upon successful registration, you will receive a confirmation email on your registered email ID. In this email you will receive login details for your newly created account on the Edyoda Classroom platform (https://classroom.edyoda.com). Additionally, you will receive a PDF guide containing step-by-step instructions on how to utilize the platform to access live sessions and learning materials.

10 Who are the instructors, and what is their experience?
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Our instructors are the industry experts with a minimum working experience of 10 years with a strong technical and teaching background. They bring industry knowledge and practical expertise to the course.

11Will there be assignments, assessments, or a final project in the course?
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Yes, the course includes online assignments, quizzes, and a final project to reinforce your learning and assess your proficiency in Digital Marketing with GenAI.

12Can I interact with instructors and fellow students during the course?
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Yes, you can interact with instructors and fellow students through discussion forums, live Q&A sessions. We encourage a supportive learning community.

13What is 100% moneyback guarantee?
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We offer a 100% money-back guarantee to ensure your complete satisfaction. If you're not satisfied, you can request a full refund within 3 days of purchase or before the second session, whichever comes earlier. Simply contact our support team(support@edyoda.com) with your purchase details, such as the order ID or email address, and share your reason for the refund. Requests made after 3 days or after the second session will not be eligible for a refund. There are no hidden charges, you will receive the full amount paid. Refunds are processed within 7–10 business days and credited back to your original payment method.

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Digital Marketing with GenAI

MICRO DEGREE

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