
MICRO DEGREE
Digital Marketing with GenAI
Digital Marketeer
100% LIVE Interactive Classes
Digital Marketeer

100% LIVE Interactive Classes
Reserve your spot today!
Basic Info
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Application closes on:06 Jun 2026
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What is in it for you?
100% Live Classes
Instructor-led Live Sessions
Attend 4 weeks of instructor led live classes from the top 1% industry experts
Projects & Case Studies
Projects & Case Studies
Gain hands-on experience with projects and real-world case studies for impactful learning.
Verified Certificate
Verified Certificate
Earn a industry recognized certificate and kick start your career
Session Recordings
Session Recordings
Revisit older chapters anytime with recorded sessions
Flexible Schedule
Flexible Schedule
Choose live classes from different cohorts that fit your availability.
Hands-on Classes
Hands-on Classes
Hands-on classes to enhance your learning experience
100% Moneyback Guarantee
Grab your slot before the offer expires
Reserve your spot today!
Basic Info
Select Offers
Application closes on:06 Jun 2026
Get instant access of pre-course material!
Talk to Us
We’re here to help! Reach us at:
Learn from Top 1%
Sr. Managers, VPs, CXOs, Directors & Founders from companies shaping the future.

Combo Offers
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100% Moneyback Guarantee
Available in 4 monthly installments at $79/month
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Curriculum
Duration: 6 weeks
Max Batch Size: 15 persons
Live Sessions Schedule
Sat - Sun (Weekends Only)
Timing 7:00 AM - 9:00 AM / 8:30 AM - 10:30 AM / 11:00 AM - 1:00 PM / 5:00 PM - 7:00 PM / 7:30 PM - 9:30 PM EST
- Understanding Digital Marketing and Its Core Channels
- Consumer Psychology and Data-Driven Buyer Personas
- Marketing Funnels and Customer Journey Mapping
- Essential Metrics: CTR, CPC, CPA, ROI, and Conversion Rate
- Using AI Tools for Market Research and Trend Discovery
- Integrating Automation for Smarter Campaign Management
- Defining a Brand Voice, Tone, and Personality
- Developing a Unique Selling Proposition (USP)
- Design and Visual Identity Using Creative Tools and AI Assistants
- Maintaining Brand Consistency Across All Channels
- Storytelling Frameworks for Brand Narratives
- Testing Brand Concepts Using Audience Insights and A/B Tools
- Planning Content That Aligns with Buyer Intent
- Keyword Research, Topic Clustering, and AI-Assisted Ideation
- Content Creation: Writing, Design, and Video Production
- Optimizing Content for Engagement and SEO
- Repurposing Content Across Platforms Efficiently
- Content Distribution and Promotion Strategies
- On-Page Optimization: Titles, Meta Tags, and Content Structure
- Off-Page SEO: Link Building, Partnerships, and PR
- Technical SEO: Site Speed, Indexing, and Schema
- Using AI Tools for Keyword and SERP Analysis
- Voice Search and Semantic SEO Optimization
- Tracking and Reporting SEO Performance
- Understanding Ad Platforms: Google, Meta, LinkedIn, and TikTok
- Campaign Planning: Goals, Audiences, and Budgeting
- Creating Effective Ad Copy and Visuals with Creative Assistance
- A/B Testing and Performance Optimization
- Smart Bidding, Predictive Targeting, and Automation
- Analyzing Ad Data and Scaling Campaigns
- Platform Strategy: Instagram, LinkedIn, YouTube, TikTok, and X
- Building Authentic Engagement and Relationships
- Social Listening and Sentiment Analysis for Strategy
- Content Scheduling and Automation Tools
- Leveraging AI Insights for Audience Growth
- Measuring Engagement, Reach, and Conversion
- Building and Segmenting an Email List
- Crafting Personal and High-Performing Email Campaigns
- Automating Journeys: Welcome, Nurture, and Retention Flows
- Optimizing Deliverability and Compliance (GDPR, CAN-SPAM)
- Dynamic Personalization and Predictive Send Optimization
- Analyzing Open Rates, CTRs, and ROI
- Understanding Analytics Tools (GA4, Search Console, Social Insights)
- Tracking Conversions and Attribution Modeling
- Building Interactive Dashboards for Campaigns
- Predictive Insights and Trend Forecasting
- Automated Reporting and Visualization
- Making Data-Driven Marketing Decisions
- Designing High-Converting Landing Pages
- Understanding User Behavior through Analytics and Heatmaps
- Running A/B and Multivariate Tests
- Optimizing Forms, CTAs, and Funnels
- Personalizing User Experiences at Scale
- Case Studies: Incremental Gains Through Continuous Testing
- Building a Strong Digital Marketing Portfolio
- Managing Projects and Client Relationships
- Essential Marketing Tech Stack and AI Assistants
- Ethical Marketing and Responsible AI Use
- Certifications and Continuous Learning Pathways
- Capstone Project: Launching a Full Digital Campaign
Mentors
Course Includes

LIVE Interactive Sessions

Quizzes, Assignments & Projects

Study Materials & Session Recordings

Certificate
Course Includes

LIVE Interactive Sessions

Quizzes, Assignments & Projects

Study Materials & Session Recordings

Certificate
Course Pre-requisites
This program starts from scratch, no prerequisites required
Outcomes
Develop comprehensive digital marketing strategies spanning SEO, SEM, social media, and content marketing
Create and manage paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms
Implement SEO best practices for organic traffic growth and improved search engine visibility
Leverage Generative AI tools for content creation, copywriting, and marketing automation workflows
Analyse marketing performance using Google Analytics, UTM tracking, and attribution models
Build and execute email marketing campaigns with segmentation, personalization, and automated flows
Design data-driven social media strategies and manage campaigns using scheduling and analytics tools
Apply A/B testing and conversion rate optimization techniques to improve campaign ROI
Projects You Will Build
Practical, enterprise-grade projects that reflect real industry challenges
Revamping a Small Business's Digital Marketing Strategy
Develop an end-to-end digital marketing plan for a local business, including keyword research, on-page SEO optimization, social media content calendars, and automated email drip campaigns. Use GenAI tools for content creation and Google Analytics to set up tracking dashboards that measure customer acquisition and engagement.
Launching an AI-Powered Social Media & Influencer Campaign
Plan and execute a multi-platform social media campaign for a direct-to-consumer brand across Instagram, TikTok, and Facebook. Leverage GenAI tools for audience research, ad copy generation, and visual content creation, then measure campaign performance using platform analytics and Semrush insights.
E-commerce Growth Campaign with Paid Ads & Analytics
Design and run a paid advertising campaign on Google Ads and Meta Ads for an e-commerce store, targeting specific audience segments with AI-generated ad creatives. Set up conversion tracking, perform A/B tests on landing pages and ad copy, and build a performance report with actionable optimization recommendations.

for successfully completing the 'Digital Marketing with GenAI' course conducted from 24 Apr 2026 to 05 Jun 2026
Add a Industry Recognized
Certificate To Your Resume
Industry Recognized
Certificate
Learn the best from the best

Career Advancements
Elevate your career with a respected certificate

Industry Respect
Gain credibility in the field

Networking
Connect with experts and peers

Opportunities
Attract exciting job prospects and promotions


for successfully completing the 'Digital Marketing with GenAI' course conducted from 24 Apr 2026 to 05 Jun 2026

100% Moneyback Guarantee
Top 1% Recruiters - Get interview access to 550+ Companies

Frequently Asked Questions
Everything you need to know about the course
No prior experience is required. This program starts from scratch and is designed for beginners, small business owners, and professionals looking to transition into digital marketing. All concepts are taught step-by-step with hands-on practice.
The curriculum covers SEO, SEM, social media marketing, email marketing, paid advertising (Google Ads and Meta Ads), content marketing, data analytics with Google Analytics, and the use of Generative AI tools for content creation, copywriting, and marketing automation.
You should plan for approximately 8-10 hours per week over the 6-week program, which includes live interactive classes, self-paced learning modules, and hands-on project work.
You will complete three industry-relevant projects, including building a digital marketing strategy for a small business, launching an AI-powered social media campaign, and running a paid advertising campaign for an e-commerce store with full analytics tracking and optimization.
Graduates are prepared for roles such as Digital Marketing Specialist, Social Media Manager, Content Strategist, SEO Analyst, and Growth Marketer. The hands-on projects serve as portfolio pieces, and the GenAI skills give you a competitive edge in the modern marketing job market.
You will gain hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, Semrush, HubSpot, Hootsuite, Canva, and Generative AI tools like ChatGPT for content creation, copywriting, and campaign optimization.
The Micro Degree course is an online LIVE course, where LIVE sessions will be conducted online on our Classroom platform. Prior to the start of the course, you'll receive preparatory material in the form of recorded content which can be access on the same platform.
In this course instructors will use English language for teaching.
Upon successful registration, you will receive a confirmation email on your registered email ID. In this email you will receive login details for your newly created account on the Edyoda Classroom platform (https://classroom.edyoda.com). Additionally, you will receive a PDF guide containing step-by-step instructions on how to utilize the platform to access live sessions and learning materials.
Our instructors are the industry experts with a minimum working experience of 10 years with a strong technical and teaching background. They bring industry knowledge and practical expertise to the course.
Yes, the course includes online assignments, quizzes, and a final project to reinforce your learning and assess your proficiency in Digital Marketing with GenAI.
Yes, you can interact with instructors and fellow students through discussion forums, live Q&A sessions. We encourage a supportive learning community.
We offer a 100% money-back guarantee to ensure your complete satisfaction. If you're not satisfied, you can request a full refund within 3 days of purchase or before the second session, whichever comes earlier. Simply contact our support team(support@edyoda.com) with your purchase details, such as the order ID or email address, and share your reason for the refund. Requests made after 3 days or after the second session will not be eligible for a refund. There are no hidden charges, you will receive the full amount paid. Refunds are processed within 7–10 business days and credited back to your original payment method.
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