MICRO DEGREE
Performance Marketing with AI
Performance Marketing
100% LIVE Interactive Classes
Performance Marketing
100% LIVE Interactive Classes
Reserve your spot today!
Basic Info
Select Offers
Application closes on:16 Apr 2026
Get instant access of pre-course material!
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What is in it for you?
Shape the future with Performance Marketing
100% Live Classes
Instructor-led Live Sessions
Attend 4 weeks of instructor led live classes from the top 1% industry experts
Projects & Case Studies
Projects & Case Studies
Gain hands-on experience with projects and real-world case studies for impactful learning.
Verified Certificate
Verified Certificate
Earn a industry recognized certificate and kick start your career
Session Recordings
Session Recordings
Revisit older chapters anytime with recorded sessions
Flexible Schedule
Flexible Schedule
Choose live classes from different cohorts that fit your availability.
Hands-on Classes
Hands-on Classes
Hands-on classes to enhance your learning experience
100% Moneyback Guarantee
Grab your slot before the offer expires
Reserve your spot today!
Basic Info
Select Offers
Application closes on:16 Apr 2026
Get instant access of pre-course material!
Talk to Us
We’re here to help! Reach us at:
Learn from Top 1%
Sr. Managers, VPs, CXOs, Directors & Founders from companies shaping the future.
Combo Offers
Create Your Own Combo
100% Moneyback Guarantee
Available in 4 monthly installments at $88/month
Reserve your spot today!
Curriculum
A Curriculum designed for your success
Duration: 4 weeks
Max Batch Size: 15 persons
Live Sessions Schedule 
Sat - Sun (Weekends Only) 
Timing 7:00 AM - 9:00 AM / 8:30 AM - 10:30 AM / 11:00 AM - 1:00 PM / 5:00 PM - 7:00 PM / 7:30 PM - 9:30 PM EST
- Understanding the Performance Marketing Ecosystem
- Key Metrics: CAC, LTV, ROAS, CTR, and Conversion Rate
- Attribution Models and Measurement Frameworks
- Audience Targeting and Segmentation Fundamentals
- Using Data and Automation for Smarter Decisions
- Setting Up Tracking, Pixels, and Conversion Events
- Developing Customer Personas from Behavioral Data
- Lookalike, Predictive, and Interest-Based Targeting
- Segmentation Strategies Across Platforms
- Dynamic Audience Updates and Retargeting
- Ethical Data Collection and Privacy Practices
- Using Automation and Insights Tools for Precision Targeting
- Creative Strategy for Paid Media Campaigns
- Ad Copywriting and Visual Design Principles
- Dynamic Creative Optimization (DCO) Workflows
- Iterative Creative Testing for High Performance
- Personalization at Scale Across Platforms
- Evaluating Creative Impact on Campaign Metrics
- Understanding Auction Systems Across Platforms
- Budget Planning and Multi-Channel Allocation
- Smart Bidding and Automated Campaign Management
- Real-Time Performance Monitoring and Adjustments
- Scaling Campaigns Efficiently and Sustainably
- Balancing Performance Goals with Brand Objectives
- Building Dashboards for Real-Time Performance Tracking
- Analyzing Campaign Data to Identify Growth Opportunities
- Predictive and Trend-Based Performance Forecasting
- A/B Testing, Lift Studies, and Incrementality
- Conversion Path and Funnel Optimization
- Using Data Visualization Tools for Strategic Reporting
- Landing Page Structure and UX Psychology
- Behavior Analysis Using Heatmaps and Session Data
- Form Optimization and Micro-Conversion Design
- Testing Hypotheses and Implementing Learnings
- Personalized On-Site Experiences at Scale
- Continuous Feedback Loops for Growth
- Integrating Paid, Owned, and Earned Channels
- Journey Mapping and Multi-Touch Attribution
- Automation Workflows Across Platforms
- Unified Campaign Management and Data Sync
- Real-Time Optimization Across Channels
- Evaluating Cross-Channel Synergies and ROI
- Building and Managing High-Performance Teams
- Marketing Ethics, Data Governance, and Compliance
- Emerging Trends: Predictive Targeting and Adaptive Budgeting
- Sustainable Marketing and Responsible Automation
- Performance Storytelling and Executive Reporting
- Career Growth in Data-Driven Marketing Roles
Mentors
Course Includes
LIVE Interactive Sessions
Quizzes, Assignments & Projects
Study Materials & Session Recordings
Certificate
Course Includes
LIVE Interactive Sessions
Quizzes, Assignments & Projects
Study Materials & Session Recordings
Certificate
Course Pre-requisites
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Basic understanding of digital marketing fundamentals (SEO, SEM, social media)- Familiarity with at least one advertising platform (e.g., Google Ads or Meta Ads)
- Comfortable working with spreadsheets and basic data analysis
Outcomes
- Design and execute high-performing paid campaigns across Google Ads, Meta Ads, and programmatic platforms
- Implement conversion tracking, attribution modeling, and marketing analytics using AI-powered tools
- Optimize campaign performance through A/B testing, automated bid strategies, and AI-driven audience segmentation
- Build real-time marketing dashboards and automate reporting with AI-powered analytics platforms
- Develop data-driven media buying strategies for customer acquisition, retention, and ROAS maximization
- Apply AI and automation tools to scale cross-channel performance marketing operations
- Analyse cross-channel campaign data to derive actionable insights and inform budget allocation decisions
- Implement dynamic creative optimization and personalization using AI-driven ad platforms
for successfully completing the 'Performance Marketing with AI' course conducted from 18 Mar 2026 to 15 Apr 2026
Add a Industry Recognized
Certificate To Your Resume
Industry Recognized
Certificate
Learn the best from the best
Career Advancements
Elevate your career with a respected certificate
Industry Respect
Gain credibility in the field
Networking
Connect with experts and peers
Opportunities
Attract exciting job prospects and promotions
for successfully completing the 'Performance Marketing with AI' course conducted from 18 Mar 2026 to 15 Apr 2026
100% Moneyback Guarantee
Top 1% Recruiters - Get interview access to 550+ Companies
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Hear from our Learners
Looking for help? Here are our most frequently asked questions
What is a EdYoda Micro Degree?
EdYoda Micro Degree is an online, Live classroom based short-term course, where you get Live Sessions conducted by industry experts. It is designed to help you acquire practical & job-relevant skills quickly.
How do I register for the micro degree?
To register, visit the micro degree details page and fill up the registration form and make the payment to reserve your seat before the application closing date.
What happens after I register and pay?
After successful registration and payment, you will receive a confirmation email with instructions on how to access the online micro degree classes
Are there any pre-requisites?
All you need is a PC or Laptop to attend the online live classes and your commitment of 4 weeks. Apart from that there are no prerequisite for the Micro Degree.
What if I miss a live session?
We've got you covered! The session recording will be added automatically on the classroom platform after the session is ended.
Will I get a certificate after completion?
Yes. After successful completion of curriculum you will be provided a digital certificate which you can download and share with others.
What is a EdYoda Micro Degree?
EdYoda Micro Degree is an online, Live classroom based short-term course, where you get Live Sessions conducted by industry experts. It is designed to help you acquire practical & job-relevant skills quickly.
How do I register for the micro degree?
To register, visit the micro degree details page and fill up the registration form and make the payment to reserve your seat before the application closing date.
What happens after I register and pay?
After successful registration and payment, you will receive a confirmation email with instructions on how to access the online micro degree classes
Are there any pre-requisites?
All you need is a PC or Laptop to attend the online live classes and your commitment of 4 weeks. Apart from that there are no prerequisite for the Micro Degree.
What if I miss a live session?
We've got you covered! The session recording will be added automatically on the classroom platform after the session is ended.
Will I get a certificate after completion?
Yes. After successful completion of curriculum you will be provided a digital certificate which you can download and share with others.
General FAQs
Everything you need to know
