You should have a basic understanding of digital marketing fundamentals such as SEO, SEM, and social media marketing. Familiarity with at least one advertising platform like Google Ads or Meta Ads and comfort with basic data analysis in spreadsheets will help you get the most out of the curriculum.

The curriculum covers audience targeting and segmentation, paid campaign design and execution across Google Ads, Meta Ads, and programmatic platforms, conversion tracking, attribution modeling, A/B testing, bid strategy optimization, dynamic creative optimization, AI-powered reporting and dashboards, and cross-channel analytics for performance marketing.

This is a 4-week micro-degree designed for working professionals. You should expect to dedicate approximately 8-10 hours per week, which includes video lessons, hands-on projects, and self-paced exercises involving live advertising platforms and analytics tools.

You will complete three industry-relevant projects: building an AI-driven ecommerce growth strategy, creating a predictive B2B lead generation campaign, and managing a multichannel nonprofit campaign. Each project involves real campaign setup, AI-powered optimization, data analysis, and dashboard creation.

Graduates are prepared for roles such as Digital Marketing Manager, Growth Marketing Specialist, Paid Media Strategist, and Performance Marketing Consultant. The hands-on experience with AI-driven campaign management and analytics equips you with highly sought-after skills that are in demand across agencies, ecommerce brands, and tech companies.

You will work with Google Ads, Meta Ads Manager, Google Analytics 4, Looker Studio for dashboard building, programmatic advertising platforms, and AI-powered optimization and automation tools. The course emphasizes practical, hands-on experience with these industry-standard platforms.

The Micro Degree course is an online LIVE course, where LIVE sessions will be conducted online on our Classroom platform. Prior to the start of the course, you'll receive preparatory material in the form of recorded content which can be access on the same platform.

In this course instructors will use English language for teaching.

Upon successful registration, you will receive a confirmation email on your registered email ID. In this email you will receive login details for your newly created account on the Edyoda Classroom platform (https://classroom.edyoda.com). Additionally, you will receive a PDF guide containing step-by-step instructions on how to utilize the platform to access live sessions and learning materials.

Our instructors are the industry experts with a minimum working experience of 10 years with a strong technical and teaching background. They bring industry knowledge and practical expertise to the course.

Yes, the course includes online assignments, quizzes, and a final project to reinforce your learning and assess your proficiency in Performance Marketing with AI.

Yes, you can interact with instructors and fellow students through discussion forums, live Q&A sessions. We encourage a supportive learning community.

We offer a 100% money-back guarantee to ensure your complete satisfaction. If you're not satisfied, you can request a full refund within 3 days of purchase or before the second session, whichever comes earlier. Simply contact our support team(support@edyoda.com) with your purchase details, such as the order ID or email address, and share your reason for the refund. Requests made after 3 days or after the second session will not be eligible for a refund. There are no hidden charges, you will receive the full amount paid. Refunds are processed within 7–10 business days and credited back to your original payment method.